The article "Traditional Mediums versus Search Engine Positioning" is about internet marketing, it was released by Sajjad Ahmad.
Banner Advertising:Paying $15 for a 1000 impressions on a high traffic website. Sounds like good exposure for a low cost? It is!
After all you will have a 1000 unique people view your banner. But how many actually end up clicking on it, and how many more actually end up buying stuff from you? According to most industry sources the average click through rate of a banner campaign is 0.38%. So you get 3.8 peolpe to click on your banner for $15. And the rate of cnoversion is typically 1 to 5%. So how much do you actually spned before a person buys from you?
You do the math. It appears quite a lot to me.What about those popup ads?
Or the ones that keep popping up and refuse to close? Wouldn’t that give you more exposure? Some banner sellers would love to make you believe that. Well its not the case.
Ever had one really stubborn popup refusing to close? How irritating is that?
I would never even buy anything from that kind of banner advertiser.
Its downright irritating to have banner popup in the face when you are in the middle of surfing for some useful information.Pay Per Click Saerch Engines:The internet boom may be over, but for search engines the boom may have just begun.
Many engines, the most faomus being Overture and right now Looksmart have turned to this model. Pay per click model makes you pay for the amount of actual cilcks your Internet site link receives and not for the number of exposures.
Sounds good?
It sometimes is really effective too.
For starters, you get quality traffic, casue the people who click on your link would have searched for a term relevant to you. However it can be pretty high-priced. Overture makes you bid on the term you want to rank high on, and trust me sometimes the bids get pretty high. Looksmart on the other hand charges you $0.15 for each click through you get. Pretty expensive, if you have a small budget.
However, if this scheme appeals to you, you are better off asking a SEO to implement it for you, instead of trying it yourself, since it can get prtety high-priced for competitive terms.Conventional Media Campaigns:News paper advertisements, Posters, Television and Radio adverts, all come under traditional forms of advertising.
However for most medium sized websites Television and Radio ad’s are way beyond budgets. And for an internet firm, it is of paramount importance that the newspaper or magazine raeder who views his ad, remembers the website name. And as most experiences marketing guys will tell you, for that to happen you need to advertise regularly for a period of time.
You add up the cost for an effective campaign and it will work out to be quite a sum.Search Engine Submissions:Search engine submissions include keyword analysis, study of competition, optimizing your website for the chosen keywords, submitting to search engines and directories and repeating the entire process and submissions over the period of time. Sonuds quite a lot?
It is.
But is it high-priced? Well, it varies for the kind of optimization you require, but trust me, at the end of the day, it is cheaper than most of the metohds we discussed above.Can you do it yourself?
Yes you can, if you have the time. Should you trian somebody inhouse?
No, I don’t guess so. You will end up paying him a monthly salary which will definitely work out to be more than what you will pay a qualified SEO, and more often than not, he wont know all the tricks and methods a professional SEO would use.What about those quite cheap off the shelf softwares that promise so much? Well, they don’t cohose your keywords, they don’t optimize the website, they don’t study your traffic trends over the period of time, and finally they don’t change with the rapidly changing algorithms and guidelines of search engines.How about the traffic quality? Is it inferior to the traffic generated by banner ads or newspaper adverts? On the contrary.
People had to have searched for a keyword relevant to your wesbite before clicking on the link. Hence the traffic generated, contrary to the myth, is highly targeted.And lastly, Are Seacrh engine optimizers high-priced? Not at all, especially in comparison to the other forms of marketing.
And a good SEO, will help you drive much more quality and sustained traffic to your Internet site than any of the other mediums would be able to...Hope you enjoyed reading this article... Look forward to hearnig from you. So until next time... Happy Surfing! !!Webmaster of different SEO websites. Hobibes are writing articles on SEO for public readings.
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